The Design Brief
I've always thought that design briefs are busy work, and for me it was kind of a side job to the project that I hated to do. Putting my portfolio together, i've realized how important they are for a project. Having a project brief is like having instructions and a plan for your project. These guys know exactly how important design briefs are "The design brief is key to defining the opportunities and limitations of a project, both of which are equally important in discovering the best solutions."
